And it wants a 'new kind of event.'
Lingerie retailer Victoria’s Secret is “rethinking” its annual fashion show, according to a note sent by L Brands CEO Les Wexner to employees today. The company will focus on creating a “new kind of event” and has found that network television is no longer the “right fit” for its PR extravaganza, which has run on ABC and CBS for nearly 20 years.
Meanwhile, Victoria’s Secret has spent 2019 relaunching swimwear and hiring more supermodels, including its first “plus-sized” model . VS execs also participated in a train-wreck of a Vogue interview, where they doubled down on the brand’s dated image and managed to offend the plus-size community and transgender people in one sitting.
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