‘Vibes’ are everywhere, from pop culture to politics. Is it a symbol of human connection – or has it become meaningless?
that its maps will soon be able to perform “vibe checks” on entire neighbourhoods – with AI. The example provided was a trip to Paris. Imagine having yourPeak vibes might have arrived last year in the form of a poster, on the streets of New York, during the city’s Democratic primaries. Suraj Patel, a 38-year-old lawyer and former Obama staffer, was running for Congress against two of the state’s longest-serving politicians.
“When I first heard the word, when Cliff [Obrecht, the company’s co-founder] said to me, ‘Bring the vibe of your restaurant,’ I almost didn’t know what he meant.” Low said. He has now been the head of vibe for seven years. “In the tech world, that’s a long time,” he joked. “Now you’re seeing vibe teams popping up left, right and centre these days.”There is undoubtedly value in having a word for the unquantifiable.
It’s this use of “the” vibe that has started to snowball with new meanings. “We use that actively,” Low said. “Sometimes, it’s enough to say that a particular behaviour decision isn’t ‘the vibe’.” Patel, the New York political candidate, denied that “vibes” was becoming meaningless. “I don’t think it’s losing meaning at all – I think people are finally picking up on the meaning,” he said. “You know, the energy of the moment, the energy of a room or someone’s personality or something … It’s capturing this nearly ineffable word or description of the generalised feeling of something. That’s what we were going for. And I don’t think there’s a better word out there to encapsulate it right now.
For Yankelevich, “vibes” are real, not just slang. “If they say that this party is ‘a vibe’, then that means they are picking up on a certain energetic vibration that’s going on and is giving them a certain feeling,” he said. “In terms of wellness and energy work, there are similarities.” “If you think about it, vibrations are all around us,” he said. “They’re in everything, and they’re everywhere.
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