ViacomCBS has revealed more details about its digital future with plans to expand CBS All Access by launching a “House of Brands” product. The company said it would look to “accelerate …
has revealed more details about its digital future with plans to expand CBS All Access by launching a “House of Brands” product.
It has unveiled a three-pronged approach, one of which is launching a “House of Brands” products that will expand CBS All Access. It said it would add the company’s “scaled assets” in film and TV” to CBS All Access and would expand its entertainment offering through on-demand and live experiences both in the U.S. and internationally. It added that it plans to partner with both traditional and new distributors, domestically and internationally going forward.
He is expected to reveal how it will bring its CBS All Access service together with its Viacom assets that include Nickelodeon, BET, MTV and Comedy Central.
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