ViacomCBS, the recently merged media company, will unveil a new streaming strategy when it reports its fourth quarter earnings on February 20, a source says
The new service will build on the company's current streaming platform — CBS All Access — and will include programming from Comedy Central, Nickelodeon, BET and MTV. Films from Paramount Pictures' library will also be included.The company's new streaming product will host live and on-demand content as well as sports, news and entertainment. That includes children's programming, as well as scripted and unscripted series.
was first to report news of the service.Disney+ has already scored 28.6 million subscribers since launchCBS and Viacom merged to become ViacomCBS in December. The long-awaited deal between the two media titans put some of the biggest brands in entertainment back under one corporate banner.Read MoreThe merger was a reunion for CBS and Viacom, which split from one another in 2006.ViacomCBS is just one of many media companies to be a part of the streaming world.
Universal and WarnerMedia, CNN's parent company, will release streaming services later this year as well — with Peacock and HBO Max, respectively.
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