“We like to say ‘Franchises fuel our future’ ” — that’s the focus that Chris McCarthy, president of entertainment and youth brands at ViacomCBS Domestic Networks, is b…
Domestic Networks, is bringing to managing a large portion of the company’s traditional cable brands at the newly enlarged media giant.virtual TV summit, McCarthy explained how the merger of Viacom and CBS late last year has led to the change of transforming channels into brands, and building those brands into content franchises that can generate growth across multiple platforms.
McCarthy stresses that the cable channels in his group — including MTV, VH1, Comedy Central, Paramount Network, Pop and Smithsonian — have become more of a launch pad for content that can now live in various amounts of platforms.“We’ve always been about new, now and next,” said McCarthy, but the real power is how the company plans to window their content in years to come.
MTV’s “Wild N’ Out” is one example of the company’s IP that has successfully managed to branch out beyond a reality show that was brought to them by Nick Cannon, as McCarthy detailed.
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