Born out of imitation in the 1920s, the pantry staple with a global reputation is also increasingly used in Australian professional kitchens
For many Vegemite is a comfort food and a reminder of home, says Matt Gray of Bega Group, which bought the brand from its foreign owners in 2017. Vegemite marks its 100-year anniversary on Wednesday.For many Vegemite is a comfort food and a reminder of home, says Matt Gray of Bega Group, which bought the brand from its foreign owners in 2017. Vegemite marks its 100-year anniversary on Wednesday.
For most Australians, a love of Vegemite was imparted at a young age. Elizabeth Hewson, a food writer and author of Saturday Night Pasta, remembers the way her grandfather would feed her Vegemite on toast in bed. “Lots of butter, a thoughtful spread and cut into squares,” she says. “I make it that way for my son now too.
In professional kitchens too, the red and yellow jar is increasingly close at hand. Attica in Melbourne long featured a steamed mini-take on the Cheesymite scroll as part of its Australian-themed degustation, while Canberra’s Corella Bar dispatches thick slices of sourdough with a pre-combined “buttermite” mix.
Though indelibly Australian, word is spread further afield by evangelists like Sam, a teacher overseas who responded to a call for Vege-memories on social media. As part of International Week at her school in Cairo, Sam distributes a little Vegemite among her students. “Kids talk about it for the rest of the year,” she says, “whether they’re lovers or haters.
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