The range is available in store and online now.
The brand have partnered with breast cancer awareness charity CoppaFeel! for the range, which is designed to not only educate youth on checking their breasts and early detection but to showcase the beauty and strength of those impacted or touched by breast cancer.The footwear, apparel and accessories feature four main designs all centered around breasts.
A positive affirmation of “You’ve Got This” is grounded by a subtle breast inclusion while a literal blueprint showcases ways to perform self-examinations. “We are thrilled for the opportunity to spread our message across Vans’ audience, as this partnership will allow us to tell more people why checking their boobs is so important, and in return, save lives.
Created by a group of Vans designers, all graphics and illustrations used in the collection were designed in-house to promote inclusion, representation and empowerment.“The illustration style uses simple shapes and minimal linework to highlight the bold use of color and the unity of interlocking figures.
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