Straw and Wool was selected to be part of an ESPN initiative, highlighting black-owned businesses. MORE ⬇️
PHOENIX — A Valley business is getting national attention, even more after basketball fans may have seen their commercial running during the NBA Finals.Inside the shop on Rosevelt Row, that's what you see."Hats mean a lot to me, it's a fashion statement it's a statement piece," said co-founder Ali Nervis.
Nervis says it's also something that creates joy and oftentimes a transformation for people trying on a hat for the first time.While those familiar with the hat world are used to seeing high prices for custom hats, Dickerson told ABC15 they try to make their hats affordable.But the business owners proved they could adapt and learn. Dickerson and Nervis created an online store and their own hat brand.
Just three years later, the store is now getting national attention after being one of four shops in the U.S. selected for the Champion Black Businesses initiative. The program was put together with the help of ESPN, ABC, and the NBA to elevate black-owned businesses.Dickerson and Nervis also won a mentoring session with Shark Tank's Mark Cuban."We didn't think we would get to this level this fast, but thankfully the support of the community has made sure that we have a stable foundation," said Dickerson."We focus on black-owned businesses because we know what that origin story is," said Dickerson.
The pair host a Buy Black Marketplace, known as the Archwood Exchange, and have helped dozens launch their businesses."I would say our success here is because of the work that we put in there," said Dickerson.The co-founders are hoping to use this new experience to grow their business, but also share it with others in the Valley.
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