It will be the first project to be revealed at the 4D Immersive Cinema at Harrods, powered by London’s Xydrobe and Sybarite.
Opening to the public on June 19, the experience titled “The Exceptional Voyage” — available for booking via Xydrobe’s website — will take the viewers into a dream-like adventure, exploring the rich history ofIona Judd, creative director for the Vacheron Constantin experience, teased that the narrative begins in a black cab on a predictably wet summer’s evening.
“Xydrobe presented an opportunity to change the course of immersive experience in terms of luxury storytelling in a very personalized manner which was attractive and played to our strengths. We then worked together to think of how this could manifest itself within the context of a department store — a space we are very familiar with. To bring a greater audience. To utilize certain areas within the department itself.
“Each virtual world is meticulously crafted, allowing brands to weave captivating stories. These must-see experiences offer unparalleled journeys into the heart of innovation and creativity,” added Gallucci.
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