Usher took over Paris with a party that brought out a who’s who of fashion week—just in time to celebrate his Super Bowl 2024 announcement.
of how he took the news that he’ll be performing at next year’s Super Bowl, with the public announcement being made last week. Relaxing in a plush booth at the Hôtel Plaza Athénée, he’s also quickly become the talk of Paris Fashion Week, attending shows by Marni and Balenciaga. “I feel very happy to be able to have this moment here,” he said.
“It’s no secret that Usher is an arbiter of style and taste,” said Thomas Saujet, CEO of international cosmetics and perfumes. He notes that the evening came about partly after meeting Usher at a dinner—and when the musician noticed the scent of the house’s buzzed-about next fragrance on Saujet, he asked if he could keep it. “In the end, he left the dinner with the only sample vial I had,” Saujet admits.
Soon, guests were flitting across the hall to a private ballroom for Rémy Martin cocktails and dancing, with remarks of it being the party of the season—and the first time many were invited to cross the historic venue’s VIP velvet ropes. “I just want to be around positive people—to at least give them room to have no option but to be,” said Usher, admiring the crowd that would continue to celebrate into the small hours of the morning. “You’re as great as the company that you keep.
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