BREAKING: USC and UCLA, two of the Pac-12's flagship programs, are moving to the Big Ten in 2024
Pac-12 officials had been nudging both Los Angeles schools for years to extend the grant of rights. The fact that they didn't hinted that they had greater ambition.
The financial pressures being felt by the Pac-12 are similar to those being felt in the ACC and beyond, as conference revenue projections -- which can vary and are not always linear -- have the SEC and Big Ten making nearly double the amount of some of the other Power 5 leagues later this decade. Those financial pressures left USC and UCLA with the choice of bullying the Pac-12 for unequal revenue shares or going elsewhere and having a seat at the table for the long term.
It will be interesting to see how this will affect Fox's upcoming television deal with the Big Ten, which is expected to be announced in the upcoming weeks. The addition of the two schools would bring in both the West Coast and one of the country's most appealing media markets.
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