A study led by USC involving over 2,400 Facebook users indicates that platforms, rather than individual users, have a greater responsibility in curbing the dissemination of false information online. USC researchers have potentially uncovered the major driving force behind the proliferation of fak
Fake news refers to misinformation or fabricated information that is spread through traditional and social media. It can be deliberately created to mislead people and manipulate public opinion, causing harm to individuals, organizations, and society as a whole.involving over 2,400 Facebook users indicates that platforms, rather than individual users, have a greater responsibility in curbing the dissemination of false information online.
Just 15% of the most habitual news sharers in the research were responsible for spreading about 30% to 40% of the fake news. “The habits of social media users are a bigger driver of misinformation spread than individual attributes. We know from prior research that some people don’t process information critically, and others form opinions based on political biases, which also affects their ability to recognize false stories online,” said Gizem Ceylan, who led the study during her doctorate at USC Marshall and is now a postdoctoral researcher at the Yale School of Management.
In another experiment, the researchers found that the habitual sharing of misinformation is part of a broader pattern of insensitivity to the information being shared. In fact, habitual users shared politically discordant news — news that challenged their political beliefs — as much as concordant news that they endorsed.
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