LOS ANGELES, April 12 — The coronavirus outbreak has proven a sobering experience for vintners across California as they try to navigate the pandemic by organizing virtual wine tastings and slashing prices to remain afloat. “We had to close down our tasting room and normally, we have many...
Us vintners are struggling to come up with creative ways of doing business in the current climate. — Reuters pic
The small winery which produces 11,000 cases of wine a year is located in the famed Napa Valley, north of San Francisco, one of the first regions in the United States to impose a lockdown to slow the spread of the deadly virus. “It’s hard. We’re still calling the grocery stores and we tell them we can ship the wine ... but even though they’re definitely seeing increases in wine sales, they’re not able to take anything new now,” said Amy Madsen, of the Byington winery.
At The Wine Foundry, the first such wine tasting session took place last week, with the winery’s oenologist, Stuart Ake, providing virtual guidance to the 25 people taking part in the free event. “The initial trial, while successful on certain levels, highlighted opportunities for improvements in terms of delivering content and interaction with group members,” Ake later told AFP.
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