The unlikely domestic winner underscores the potential for EVs to cater to diverse markets.
The Nissan Sakura, with its small and boxy design, falls into the kei car class — ‘light’ in Japanese — suited for Japan’s narrow roads.
“We launched a kei EV as it suits Japanese people’s everyday needs and road conditions here,” Keiko Kondo, Nissan’s chief marketing manager for Sakura’s domestic business, said in an interview. “My wife’s commute is only 6km, so we switched to Sakura,” he said. “I also drive it and we are quite satisfied.”
Still, not all carmakers are on the kei bandwagon, preferring instead to focus on producing larger EVs that can generate bigger profits; that’s clear based on the models they plan to show at the Japan Mobility Show this week.
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