UOB launches digital bank named TMRW, targets millennials
KUALA LUMPR, March 4 — ASEAN’s first mobile-only bank targeting millennials, TMRW rolled out in Thailand.
As a digital bank, UOB TMRW allows users to do their banking digitally through a mobile app, and is marketed as an alternative to traditional branch-based banking. UOB designed TMRW for millennials who possess a different approach to their banking habits, who have a different set of fundamental expectations in digital services such as preferring simplicity and an engaging user experience.
Other useful features built into TMRW include transaction insights and travel summaries of users spending. It also gives out alert for unusual transactions or increased spending, while an AI-powered technology subtly tweaks the UI to surface frequently-used services. There is also a chatbot that mimics popular messaging apps and a call function to reach support staff with the ability to recall conversation history.
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