The price rises in the evenings and on weekends have sparked anger among drinkers, but British pubs have struggled with high inflation in recent years.
| A pint of beer might cost more during peak hours at some pubs owned by Britain’s largest pub company, which has in recent weeks adopted surge pricing.
to surge pricing across various industries, including retail and travel. But some Britons said applying it to pubs went too far.Pete Favelle, an IT consultant in Abergavenny, Wales, said that surcharges made sense for products that had limited availability, like flights or hotels, but that charging extra for pints at certain hours was “just a grab for cash”.
He said that, while the strategy may increase revenue, it could also alienate customers and that “the long-term effect on customer demand should also be considered”.
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