Amazon Prime Video will have an exclusive Black Friday NFL game starting in 2023. VIP+ digs into why its sports rights history could put it in the mix for NBA games
This is well timed for the behemoth online retailer. Not only will there be a game played on one of the busiest shopping days of the year, but it will allow Amazon to potentially advertise for Cyber Monday, which is online retail’s busiest day of the year.
This is a play taken from the Amazon sports playbook that has been tried and tested in a high-value economy. In 2018,to two rounds of Premier League fixtures in England — the 10 games occurring in the first round of midweek fixtures at the start of December and the 10 games taking place across Boxing Day . These rightsBy making all of the first midweek games of December available on Prime Video, Amazon made sure that any EPL fan would have a game they’d want to see.
This strategy was also likely part of the appeal to grab exclusive rights to"Thursday Night Football," which includes games every week in the lead-up to Thanksgiving and Christmas. The Amazon-only games are reportedly averaging at leastand, with pre-Christmas games on Dec. 1 between the Buffalo Bills and the New England Patriots and Dec. 8 between the Las Vegas Raiders and L.A. Rams, can expect to see higher audiences exposed to ads for the deals available for the holidays on Amazon.
Amazon already has a small number of MLB games, thanks to its stake in YES Network and the New York Yankees, as well as the high-profile NFL games. Adding more leagues and competitions airing around key consumer dates in the calendar is to be expected.
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