Volodymyr Zelensky made no public speeches, held no rallies and gave no press conferences. And now he’s about to be in charge of a geopolitical hotspot. What could go wrong?
KYIV—Volodymyr Zelensky, who was elected president of Ukraine by a landslide on Sunday, is probably the least prepared individual to head a democracy in world history.
many assumed he would run a typical celebrity campaign—full of public appearances and stump speeches. Zelensky’s virtual-first strategy allowed him to run his campaign on general themes and vague promises and to avoid issuing detailed positions on policy issues. His political messaging focused on discontent with the way things are—and lambasting Ukraine’s business and political elites for making them that way.
The big difference is that the bear came in second. Zelensky won.
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