NEW: The ufc is launching an NFT platform with nbatopshot maker dapperlabs. elitanjourno reports
, its own NFT marketplace in partnership with Dapper Labs, the companies announced Thursday.
Dapper Labs is, of course, the creator of the popular basketball NFT marketplace NBA Top Shot, which UFC’s product is closely mirroring in its style. The marketplace will feature video NFT “Moments” from the league’s history, each accompanied by audio, crowd reactions and broadcast commentary, according to a press release.
“Video is our sweet spot in general, but we're looking at [UFC’s] partnership a bit differently,” Caty Tedman, head of partnerships at Dapper Labs, told CoinDesk in an interview. “The UFC calendar is so different from the NBA calendar. So we're going to structure much more around their pay-per-view events, which are like the premier events of their season.
“It's less about this marketplace being a product for anyone and more about how it’s for the UFC fan community, and we hope it enables them to showcase their fandom in a new way,” Tedman said.
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