Ubisoft has rebranded its subscription service and introduced a PC version of the “Classics” tier at a lower price. Philippe Tremblay, the publisher’s director of subscriptions, aims to make players comfortable with not owning their games. Despite releasing only five non-mobile games last year, Ubisoft claims to have had a high demand for its subscription service, with millions of subscribers and over half a billion hours played.
With the pre-release of Prince of Persia: The Lost Crown started, Ubisoft has chosen this week to rebrand its Ubisoft + subscription service s, and introduce a PC version of the “Classics” tier at a lower price. And a big part of this, says the publisher’s director of subscriptions, Philippe Tremblay , is getting players “comfortable” with not owning their games.
It’s hard to keep up with how often Ubisoft has rebranded its online portals for its games, with Uplay, Ubisoft Game Launcher, Ubisoft Connect, Uplay+, Uplay Passport, Ubisoft Club, and now Ubisoft+ Premium and Ubisoft+ Classics, all names used over the last decade or so. It’s also seemed faintly bewildering why there’s a demand for any of them, given Ubisoft released only five non-mobile games last year. However, a demand there apparently is, says Tremblay in an interview with GI.biz. He claims the company’s subscription service had its biggest ever month October 2023, and that the service has had “millions” of subscribers, and “over half a billion hours” playe
Ubisoft Subscription Service Rebranding PC Version Classics Tier Prince Of Persia: The Lost Crown Philippe Tremblay Gaming Industry
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