Arizona president Robert C. Robbins addressed the never-ending Pac-12 media-rights negotiations, expressing confidence that a deal would get done; he also discussed the ever-evolving element of NIL
Bruce Pascoe Upon meeting with media Wednesday in Washington, D.C., Arizona president Robert C. Robbins was greeted with a familiar blaze of questions about the Pac-12’s future and its pivotal, still-ongoing media-rights discussions.
People are also reading… They were the sort of uncertain answers that have long been common around the Pac-12, which has been fighting for its life since UCLA and USC announced nearly a year ago they were taking off for the Big Ten in 2024. A discussion entitled “What’s really driving conference realignment” is scheduled to include SEC commissioner Greg Sankey and Wasserman executive Dean Jordan, while the opening discussion is simply called: “What comes next in the wild, wild west of college athletics?”Before leaving for the summit in Washington, where college administrators have been lobbying for NIL-related guardrails, Robbins told the Star that the Wild West analogy is “absolutely true.
“I think the IRS is gonna have a lot to say about that,” Robbins said. “I don’t think you can pay into a deal with student-athletes and then get credit for giving to a non-for-profit entity. My understanding is that some of these collectives are going to seek not-for-profit entities, but I think there's a lot to be done about how this is all going to work.”
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