Chinese and U.S. shoppers are seeing the glass as half full while those in other countries are less optimistic.
When it comes to consumer sentiment amid the COVID-19 pandemic, Chinese and U.S. shoppers are seeing the glass as half full while those in other countries are less optimistic, according to a study conducted by Simon-Kucher & Partners, the global strategy and marketing consulting firm.
The firm said in its report that in China, 42 percent of those consumers polled expressed a “favorable outlook” of their future situation and the economy. Authors of the report also noted that one-quarter of those surveyed from the U.S. “expressed an optimistic outlook, as compared to 15 percent in the U.K. and 18 percent in Germany, where the spread of the virus is much more contained.”
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