The number of drive-in cinemas across the U.K. has exploded from three to 40 during the coronavirus pandemic, according to new data from media measurement firm Comscore. Prior to the spread of the …
Prior to the spread of the virus, the country had just three drive-in cinemas: two Cinestock sites at Haywards Heath, as well as The Star and Mouse Picture Show, which operates as an outdoor cinema at some sites and as a drive-in at others.
— audiences have taken to the drive-in concept in a big way, with multiple venues reporting sold-out screenings to“We’re in a really lucky situation, where we’ve been given a gift, which is that we can still operate,” Eleanor Lyons, co-founder of The Star and Mouse Picture Show, told. “We’re delighted to see that not only is our business flourishing but we’re able to give the public something to look forward to and enjoy.
The Luna Group, hitherto known for their outdoor cinemas, quickly diversified to the drive-in arena. Eight venues are already operating across the U.K. and discussions are underway for more in the months to come. Other operators are deploying touring formats rather than staying at fixed venues. Events company Mainstage Festivals’ initiative @TheDriveIn has 13 venues across 12 U.K. cities confirmed, with a six-night run at each location. Elsewhere, outdoor cinema specialist Adventure Cinema’s Adventure Drive-In is well into a summer season that will see 144 screenings take place across 20 U.K. venues.
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