Tyler Perry is in talks to purchase a majority stake of BET Media Group amid reports that parent company Paramount Global is exploring a sale of the asset.
Perry currently owns a minority stake in the operation run by CEO Scott Mills, which includes cablers BET and VH1, and also produces a large portion of the programming available on BET and streamer BET+.
According to The Wall Street Journal, which was first to report Paramount Global is interested in selling off BET in an article published Monday, “The decision to consider selling a majority stake of the assets, which cater primarily to Black audiences, is part of the entertainment giant’s effort to shore up resources to bolster its flagship Paramount+ streaming service and its advertiser-supported free streaming platform Pluto TV, some of the people said.
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