Could some exercise save 1600 Australians from death over the next seven years? A new report has experts calling for a national campaign to get at-risk people moving to save the health system.
There needs to be a considered strategy that includes a myriad of approaches, community players and messages, says Barrie Elvish, the CEO of AUSactiveAustralia’s peak body for the exercise and active health sector. And, he adds: “It needs to be in place for at least five years to instil the necessary change in behaviour. Otherwise, they are doomed to failure and will only add to the public’s cynicism.
So instead of shaming people for not exercising enough or for getting takeaway foods when they are low on time and budget, a better approach would be to invest more in safe parks and walkable areas, in low-cost exercise classes and in making fresh food more affordable and accessible. Martin adds that there are cost-effective and simple policy levers that have not been pulled yet, like a levy on sugary drinks.
Another change Martin would like the government to support is protecting children from the marketing of unhealthy food on television and digital platforms.National Obesity Strategy,But, Martin says, the government is yet to outline an implementation plan and allocate funding: “It has to be a priority because if we don’t act now it’s going to continue to get worse. And that’s what the AIHW report has told us.
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