Twitter welcomes more users but finds it harder to make money
. All in all, the company posted a net loss of $270 million, much of which it attributes to both the looming recession and the uncertainty around the proposed takeover.historically miscounted its user figures
. Between 2019 and 2021, the company had counted users with multiple accounts as multiple people, adding up to two million users to the figures. This, while not a catastrophic admission, did serve to highlight that Twitter’s slow growth was even slower than people believed. At the time, the company also said that it had earned $1.20 billion in revenue, $1.11 billion of which was produced through advertising, while the average monetizable daily user figures hit 39.6 million in the US and 189.
While this was going on, Twitter had also been targeted as an acquisition vehicle for Elon Musk, and the deal has dominated much of the news cycle ever since. The Tesla and SpaceX CEO
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