Twitch's new ad rules are very bad for streamers:
allow creators to place branded products in the background of their streams, they can at least try to crowd their streaming setups with random items.But it’s not just popular streamers who are getting “fucked” by the new Twitch ad rules—it’s major events like The Game Awards and The Streamer Awards, which only use the streaming service every once in a while to air livestreams of ceremonies.
work,” Browne explained. “You need sponsors to make money…the events are only viable because of sponsors’ money. And those sponsors expect to have pretty prominent placement in that content in order to make it work. These are deals that streamers and creators have been building off-platform, because it’s the only way to make enough money to justify these types of content.”These new rules could also seriously jeopardize charity streams held on the streaming service.
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