Intuit Inc , known for its small-business accounting and DIY tax-filing software, said on Monday it will acquire digital marketing company Mailchimp for about $12 billion in a cash-and-stock deal.
Sept 13 - Intuit Inc
The deal for Atlanta-based Mailchimp, which operates a marketing platform for small- and mid-market businesses, will help Intuit add insights to its Quickbooks platform that tracks spending. Founded in 2001, Mailchimp traces its roots to a Web design agency called the Rocket Science Group, which cofounders Ben Chestnut and Dan Kurzius started to focus on big corporate clients, according to its website.
Mountain View, California-based Intuit's products include TurboTax, a software that helps Americans file income tax returns, and QuickBooks, a cloud-based application that helps small businesses manage payments.
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