Gemist has aimed to make the online jewelry process more seamless whether you’re buying an engagement ring or huggie earrings through their design experience and home “try on box” option.
CEO and founder of Gemist, Madeline Fraser, came up with the premise for Gemist through her first-hand frustration of unsuccessfully designing a custom engagement ring online. “Before I started Gemist, I was looking for my own engagement ring but I wanted something custom and unique to me. Being a digital consumer and a start-up tech founder, buying online was my first instinct.
Fraser wants to be a major player in the shift of the jewelry industry moving towards digital focus and customization paired with a try-on experience that can help bridge that gap for the industry. “We know that 85% of today’s modern consumers expect customization and 71% want to try before they buy. This is a demographic that’s been trained to create items that feel unique to them and usually is presented with the choice of try-on.
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