Events aim at giving ex-president a narrative reset after being criticized for his ‘low energy’ and inactivity, sources say
Donald Trump is scheduled to venture out of his Mar-a-Lago resort and conduct a swing of presidential campaign events later this month, ramping up efforts to secure the Republican nomination after facing hefty criticism around the slow start to his 2024 White House bid, according to sources familiar with the matter.
The campaign has otherwise planned for Trump to gradually increase the number of political events this year, while it first spends time building out the wider political operation with the aim of starting to peak in activity at the start of election year. The snag has been that the lists are technically owned by his Pacs, and the campaign has needed to find workarounds to access the data; for instance, Trump has raised money through another Pac that shares proceeds between an entity like Trump’s Save America Pac and the 2024 campaign.
Still, Trump has remained attuned to criticism that the campaign had a slow start and appears to have taken steps to make the leadership team for his latest bid for the White House similar to the 2016 team, which featured a group of core aides and advisers. The group of top aides also includes former White House political director Brian Jack, former Trump 2016 campaign rapid response director Steven Cheung serving as the senior adviser for communications, Justin Caporale who helped create some of the most memorable Trump rallies in the past, and Trump’s in-house counsel Boris Epshteyn.
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