Donald Trump plans to post a stream of short-form videos on TikTok targeting young men with messages on inflation and other economic issues, two campaign advisers told Reuters, giving the first glimpse of the Republican presidential candidate's strategy for the popular app as the 2024 race intensifies.
TikTok app logo is seen in this illustration taken, August 22, 2022. REUTERS/Dado Ruvic/Illustration/File Photo
The 13-second video, which features footage of him mingling with UFC fans, quickly amassed tens of millions of views, establishing Trump as a force on the Chinese-owned platform he once tried to ban as president. As of Wednesday, Trump's account had 5.5 million followers on the app, and 5.8 million likes.
Tony Fabrizio, a veteran Republican pollster who recently joined the Trump campaign as a senior adviser, said the core message would be economic, tapping into frustration among young people with the post-pandemic inflation surge that the Biden administration has struggled to rein in. James Blair, political director for the Trump campaign and the Republican National Committee, said there would be"significant and growing activity" by Trump on TikTok, which is used by a majority of adults in the United States under 30.
On top of inflation, concerns about Biden's age and his support of Israel in its war against Hamas have fueled the erosion of his youth advantage at a time when polls indicate his support among Hispanic and Black voters may also be slipping. Future Majority, a Democratic firm that analyzes voter sentiment, conducted a survey of TikTok users in April and found a correlation between those who were heavy users of the platform and had negative feelings toward the Biden administration and its economic and foreign policies, particularly with regard to inflation and the war in Gaza.
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