Trump says he would ‘FIX’ and 'REBRAND’ Boeing in tweet

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Trump says he would ‘FIX’ and 'REBRAND’ Boeing in tweet
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Trump’s comments seemed to contrast to his earlier stance that the problem with air travel was that flying had just become “far too complex.”

By Rachel Siegel Rachel Siegel National business reporter Email Bio Follow April 15 at 7:30 AM President Trump began Monday morning on Twitter by offering a lesson in Branding 101.Just weeks ago, as Boeing came under intense scrutiny for the safety of its 737 Max 8 planes, Trump asserted that “Airplanes are becoming far too complex to fly. Pilots are no longer needed, but rather computer scientists from MIT.

“I see it all the time in many products. Always seeking to go one unnecessary step further, when often old and simpler is far better.” As The Post reported last month, Boeing and the U.S. government have historically relied upon one another, “together creating hundreds of thousands of jobs, outfitting the United States with top military aircraft and supplying planes worldwide to allow the growth of passenger air travel and to boost U.S. exports.” Yet those close ties are being seen through a more critical lens as Boeing and U.S. regulators appeared slow to react to the March 10 crash of a Boeing 737 Max 8 jet in Ethiopia.

“The World Trade Organization finds that the European Union subsidies to Airbus has adversely impacted the United States, which will now put Tariffs on $11 billion of EU products!” Trump said on Twitter. “The EU has taken advantage of the U.S. on trade for many years. It will soon stop!”

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