Trump advisers declined to specify which states the ads would be focused on, but there are several key battlegrounds at the front of the early voting calendar
President Donald Trump’s campaign is reorienting its summer TV advertising strategy to focus on states that will begin voting sooner than others, after the reelection went dark on TV in an unusual move this week, leaving the airwaves to Joe Biden.
The commercials will also be backed by a national ad buy on cable and broadcast, Trump advisers said. Stepien used a Wednesday evening staff meeting to preview several upcoming spots. “Everything on the campaign needs to be purpose driven and goal-oriented — that goes for the political operation, the communications operation, and most importantly ad buying,” Stepien said in a Thursday interview. “It would be malpractice if we didn’t reexamine that we are spending money in the right places on the right message.”
Stepien has also altered the campaign's previously flat structure, empowering a few deputies to communicate directly with staff. Stepien has been holding daily 8 a.m. meetings with a small core of senior advisers.
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