President Donald Trump’s crackdown on Twitter may have an unintended effect — hampering the marketing of some of his administration’s signature efforts
may have an unintended effect — hampering the marketing of some of his administration’s signature efforts, from Army recruiting to anti-vaping campaigns.executive order
The Army says the digital effort is working, and now their marketing wing is trying to protect it, with staffers tracking down data to justify its spending on social ads. DOJ could decide to allow some or all of the advertising, but the potential bureaucratic hurdles raised by the order are adding uncertainty to federal efforts to embrace modern means of communicating. And if the Trump administration does make good on the president’s threat, those who’ve run branches of the United States military say it could imperil a much-needed push to keep the ranks filled.
And this order in particular may have trouble standing up to scrutiny. Kenneth Mayer, a professor of political science at the University of Wisconsin-Madison and an expert in executive orders, called the language “complete gobbledygook.”
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