Trump's small-dollar donor fundraising is beset by confusion and fatigue

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Trump's small-dollar donor fundraising is beset by confusion and fatigue
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Donald Trump's contributions from small-dollar donors have plummeted since his last White House campaign, presenting the former president with a financial challenge as he tries to keep pace with the Democrats' fundraising machine.

Doug Deepen, the chair of the Wayne County Republican Party in Ohio poses at the Wayne County Republican Party headquarters in Wooster, Ohio, Oct. 8, 2024. Donald Trump’s contributions from small-dollar donors have plummeted since his last White House campaign, presenting the former president with a financial challenge as he tries to keep pace with the Democrats' fundraising machine.

Republicans also engaged in a hyperaggressive — often combative — style of digital fundraising that is alienating voters, the operatives said. Campaigns and committees often share or rent lists of donors to each other, leading to voters being flooded with similar solicitations that can be confusing. “I am sick of them asking for money,” said Susan Brito, 51, of Florida, who gave dozens of small donations totaling US$69 in 2022 and 2023 but hasn't contributed this year. ”I am disabled, you are sending me text, after text, after text.”

The problem this year, said Republican officials and activists in key states, is that the persistent fundraising requests from campaigns and committees have led voters to question whether their money is actually going to Trump. One reason for this issue is major email lists being rented out by smaller campaigns.

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