The former president has not returned to Twitter despite frequently making use of the site before his ban in 2021.
Digital in January that returning to Facebook would be"an important tool for the 2024 campaign," and he noted that the social media platform could help with"advertising, grassroots mobilization and fundraising."in February that Trump's"ability to fundraise is going to be a real important signal about his viability within the Republican primary.
Shanahan said that Facebook and YouTube"will certainly amplify his messaging and, no doubt, get the dollars rolling into his campaign from his acolytes around the U.S."Former President Trump has made use of Truth Social in expressing his views, promoting his campaign and criticizing his opponents.on Tuesday in relation to an investigation by the Manhattan District Attorney's Office.
"This was the platform that was supposed to crush mainstream social media and cement a community of power around its favorite president. Instead, it has become a rather grumpy echo chamber of the odd - and not even of enough of the odd to make it relevant," he said.
"If Trump is to become the story that others must react to in the way he was in 2016, he needs to return to Twitter - the perfect brain-to-fingers-to-millions vehicle he used to bypass editorials and engage with the public seven years ago," Shanahan said.
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