At first glance, the series of Donald Trump rallies in Iowa this month looked a lot like the events he held during his 2016 presidential campaign when he narrowly lost the state: hundreds of fervent supporters cheering on a combative and grievance-filled stump speech.
But that's where the similarities end. In contrast to 2016, when Trump was out-organized by rival Senator Ted Cruz and lost the first Republican presidential nominating contest in Iowa, he has established a much-more sophisticated ground game aimed at hoovering up and analyzing voter data to turn it into votes.
On Sunday Trump will hold a rally in Sioux City, his eighth Iowa event in a little over a month. More than simply building enthusiasm for the candidate, the well-attended rallies are used to identify voters and volunteers and start communicating with them. Alex Latcham, early-state coordinator for Trump, said Trump's campaign has a distinct advantage over DeSantis and other Republican hopefuls in being able to mine voter information from rallies he held in the state since his 2016 campaign, as well as from donations received from Iowans over the years and visitors to his website.
"That was an issue back in '16," Marshall Moreau, the campaign's state director, told a recent training session for voting precinct captains observed by Reuters. "That is not a mistake that we're making at all. We're going to over-communicate again, again and again until we're blue in the face."
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