The Balmain fashion brand now a race against the clock to remake the pieces that were due to be unveiled at Paris Fashion Week in about a week.
Thieves stole dozens of items of clothing by the Balmain fashion brand that were due to be unveiled at Paris Fashion Week later in September.
The French fashion house’s creative director Olivier Rousteing said a gang hijacked a delivery truck transporting the company’s latest line from one of the Paris airports to Balmain’s headquarters in the early hours of Saturday. Designer Olivier Rousteing accepts applause after the conclusion of a presentation in Paris in March.They made off with more than 50 pieces of clothing along with the truck, Rousteing said, without specifying which airport the clothes were coming from.“This morning I woke up with a smile,” he told his 9.8 million followers on Instagram. But then: “Our delivery was hijacked.”
The truck was carrying the final pieces of his women’s wear spring/summer 2024 collection that were due to be unveiled at the designer’s show at Paris Fashion Week on September 27.“So many people worked so hard to make this collection happen. We are redoing everything but this is so so disrespectful,” he said.Balmain is one of France’s most expensive brands, with its handbags starting at more than $1150.
Rousteing became its creative director in 2011 and is credited with making the brand more attractive to a younger generation by embracing hip-hop and diversity.Celebrity clients include Kim Kardashian and Beyoncé, who has worn various bespoke Balmain pieces during her 2023 Renaissance tour. Actress Emily Blunt wore a mint-green Balmain dress at the Paris premiere of Chris Nolan’s movieFollowing Sunday’s heist, fellow designers and celebrities took to Instagram to express their support.
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