Isolation challenges - often advertised on Douyin, as TikTok is known in China - have risen in popularity this year
, fraudsters are preying on the financially distressed in a slumping economy with promises of prize money, debt restructuring and other schemes that are not always what is promised.But courts have found some participants in isolation challenges - who pay hundreds of dollars to stay in a room for days, following prescribed rules in the hopes of winning as much as 1 million yuan - are being scammed. And regulators are warning people about dodgy debt relief claims.
Many players cry foul when they do not survive their first day for infractions caught on surveillance cameras, which they dispute. On the third day of the challenge, organisers said Sun had covered his face with a pillow, breaking a prohibition on players obscuring their faces. Touting their services through phone, texts, flyers and ads on social media, such intermediaries claim they can help secure new loans or provide temporary funds, but the regulator warned the services come with a high fee.
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