Treasury Wines is ready to divert expensive Penfolds wines back into China if tariffs are removed, which may cause headaches for other markets.
to China was trashed in late 2020, along with Singapore, Malaysia and Thailand where distribution of Penfolds was aggressively stepped up.given the advances made in geopolitical relations, and tariffs being lifted on barley two weeks ago.But he pledged not to crimp on allocations to the very markets that helped save it from the China jolt. “We’re not going to short markets, so to speak,” he said. “We’ll just monitor where we allocate over the next four to five months,” he said.
Mr Ford said inflation had passed its peak in May, and so any future price rises would be more subdued.The Penfolds division delivered a 14.2 per cent rise in earnings to $365 million in 2022-23.
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