'Transformers: Rise of the Beasts' rolls out impressive debut at the IMAX box office.
After many years of waiting Transformers: Rise of the Beasts has finally hit theaters. The seventh installment is off to a hot start at the box office. That includes IMAX which made our favorite robots in disguise $16 million in its opening weekend.
The premium format made Rise of the Beasts $6.4 million across 399 screens in North America and $9.6 million on international IMAX screens. The latter makes the new Transformers film the fourth-highest IMAX international opening for Paramount ever. If that wasn’t enough $5.9 million of that global number was made in China. That’s 15% of the overall total. This shouldn’t come as a surprise as Transformers has always dominated the Chinese market whenever a new film is released.
COLLIDER VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Why is Rise of the Beasts Exceeding Expectations? Despite some mixed reviews, Rise of the Beasts continues the fun nostalgic coat of paint Bumblebee gave the franchise in 2018. Gone is Michael Bay’s sun burnt imagery, heavily cut together action, and questionably unethical characters. This is in favor of a lighthearted epic that makes you feel like you're playing with your Transformers toys again.
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