Now a co-founder of Semafor, formerly of Politico, BuzzFeed and the New York Times, the author expertly pulls readers in
trades 75% higher than five years ago. Tucker Carlson is off the air. Roger Ailes is dead. Twitter ain’t what it used to be.
Traffic is the narrative of an industry and its personas. Smith spills ink on the overlapping relationships between the late Andrew Breitbart, founder of the eponymous rightwing website, Arianna Huffington and Matt Drudge. He stresses that ideology tethered to accessible if potentially inflammatory content gains eyeballs and clicks. Kittens are cute.are good for laughs. On the other hand, dick pics get stale quickly unless there’s a story behind them.
Sanders connected with the white working class and Latinos. A creature of the beer track, he came within two-tenths of a point of beating Clinton in Iowa then clobbered her in New Hampshire. The Democratic primary extended into July. The performance of the senator from Vermont presaged Clinton’s election day woes.
Greed, sex and ambition also marble Smith’s tale. Sam Bankman-Fried, founder of the FTX crypto exchange and a $10m investor in Semafor, faces a dozen federal criminal counts.The pursuit of coolness, cash and desirability seldom respects boundaries. Like moths, journalists gravitate to flames only to be burned. In one chapter, Smith recalls the plight of BuzzFeed’s Benny Johnson.
Smith writes: “I sometimes wonder now if Benny was headed toward the kind of rightwing populism that Donald Trump came to embody.”
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