Trader Joe's, which said earlier this month it was moving to change the names of some of its products after an online petition denounced them as racist, now says it will stick with labels like Trader Jose's and Trader Ming's for Mexican and Asian food
LOS ANGELES — Trader Joe's, which said earlier this month it was moving to change the names of some of its products after an online petition denounced them as racist, now says it will stick with labels like Trader Jose's and Trader Ming's for Mexican and Asian food.
Other Trader Joe's names cited include Trader Giotto's and Trader Joe San for Italian and Japanese foods. But in its recent statement the grocery chain said it still believes the names, many created decades ago, represent lighthearted efforts at inclusion, adding that its customers say they still like them.
“It seems to be this complete reversal of their previous commitment to removing names from international foods that the corporation themselves have described as not being conducive to creating a welcoming customer experience,” she told The Associated Press. Bedell, who described herself and her family as frequent Trader Joe's shoppers until she launched her petition drive, said she always found the names in question offensive.
She saw the book and the ride as being filled with racist stereotypes of native savages and white gods that she says Trader Joe's appropriated to sell food and beverages.
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