“We wear ugly sweaters for Valentine's Day,' explained the podcast co-host.
, the hosts divulged how each year’s selection of holiday snacks gets chosen.
Members of an official holiday tasting panel gather in February, long before most of the world starts thinking about snowmen or Santa Claus. “We wear ugly sweaters for Valentine's Day, and we get together to evaluate what worked and what didn't from that preceding holiday season to figure out what we might want to try to offer in the season ahead,” explained podcast co-host Matt Sloan.behind new-product tastings. Panels are made up of Trader Joe’s crew members, from employees working with customers in stores to those in marketing.
This year, Trader Joe’s is offering a total of 473 holiday season products, with 407 of those returning from last year. The remaining 66 are brand new, from a new twist on the grocery store chain's iconic “Jingle Jangle” called “Jingle Jangle Pretzel Twists” to gingerbread ice cream.
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Trader Joe’s reveals how new holiday snacks get picked for stores“We wear ugly sweaters for Valentine's Day,' explained the podcast co-host.
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