Millennial mums are influential, as reflected by how businesses around the globe have been marketing directly to them.
They expect milk brands to be transparent when it comes to authenticity, safety and quality of their products – which supports the findings of a study that there is rising concern over food source transparency.
Among others, the survey showed that 99% of the respondents would trust a brand more if the products are of good quality and passed stringent QC process.In response to the mothers’ demand for full disclosure, Friso Gold will be launching the industry’s first and only smart packaging innovation, TrackEasy, on June 20.
Friso Gold sources from its farms in the Netherlands and maintains full control over the entire course of milk production from grass to glass – delivering more than just fortified nutrients to mother and child. That is why Friso Gold is able to provide such product transparency to parents today for a peace of mind that their milk choice has gone through thorough quality checks at every key touchpoint.
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