From the mid-engine MX-1 concept to an updated take on the FJ40 Land Cruiser, Toyota's American design studio has worked on a wide range of fascinating projects since it was founded 50 years ago
In the 1970s, Toyota decided to try and conquer the U.S. market and to do that, it needed daring design that spoke to local shoppers. In 1973, it opened CALTY Design Research, its local studio, which turns 50 this year. To celebrate the milestone, Toyota is opening up the vault and showing off some of the work that the design team was responsible for. Among the creations are a handful of concepts that have never been shown to the public before.
The Toyota MX-1 in white and the MX-2 in red When the '90s rolled around, it was time to deploy the research that CALTY had been conducting. The studio contributed heavily to a range of production vehicles, like the 1995 Tacoma, the 1997 Prius, and the 2000 Avalon. Although it did not come up with the final design for the fourth-generation Supra, it did contribute to it significantly.
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