Tourism players must be creative, innovative to meet global trends

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Tourism players must be creative, innovative to meet global trends
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KANGAR: The current global trend demands tourism industry players to market their products creatively and innovatively, said the Regent of Perlis, Tua...

: The current global trend demands tourism industry players to market their products creatively and innovatively, said the Regent of Perlis, Tuanku Syed Faizuddin Putra Jamalullail.

“Whether we are aware of it or not, social media has become the key instrument for promoting our tourism products,” he said when officiating the soft launch of Islamic Tourism Month 2024 here today. Meanwhile, Tuanku Syed Faizuddin Putra said the organisation of ITM demonstrated the government’s ongoing commitment to promoting the Muslim-friendly tourism sector in Malaysia.

“I believe that the Ministry will continue to focus on positioning our Muslim-friendly tourism products on the global stage using the latest and most innovative marketing and promotion methods,” said Tuanku Syed Faizuddin Putra.

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