Tourism Malaysia sambut baik penganjuran Anugerah ASIA 2023
KUALA LUMPUR : Lembaga Penggalakan Pelancongan Malaysia menyambut baik usaha yang diperkenalkan Aston Creative bagi memberi penghargaan kepada penghasilan kandungan kreatif terbaik dalam kalangan pempengaruh media sosial menerusi penganjuran All Asia Influencers Award 2023 yang diadakan baru-baru ini.
“Bayangkan daripada jumlah itu kita ambil 10 peratus pengguna media sosial datang melancong ke Malaysia, ia sudah mencapai target kami di Tourism Malaysia yang menyasarkan 16.1 juta pelancong pada tahun ini. “Apa yang saya nampak melalui program ini adalah setiap pempengaruh menggunakan bahasa masing-masing dalam menceritakan segala aktiviti dan program yang dilakukan di Malaysia kepada penduduk mereka.
“Bagaimanapun media konvensional tetap menjadi keutamaan dalam beberapa hal kerana tidak semua perkara sesuai di platform digital semata-mata kerana kami mempunyai khalayak sasaran yang kami ingin capai,”katanya.
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