SINGAPORE, April 7 — The rising single female traveller demographic is a “rich area of opportunity” as Singapore looks to attract more visitors, Singapore Tourism Board (STB)...
SINGAPORE, April 7 — The rising single female traveller demographic is a “rich area of opportunity” as Singapore looks to attract more visitors, Singapore Tourism Board chief executive Keith Tan told a conference on Wednesday.
“The solo female traveller is a relatively new and emerging ‘free independent traveller’ market segment,” said Dr Kevin Cheong, managing partner at Syntegrate, a tourism and destination development consultancy. Within the solo female traveller market, Cassim highlighted a key growth segment of professionals aged between about 25 and 40.
“And for them, what they care about when they go to a destination: They want to party, they want to have fun but they want to feel safe. Where can they do that? In Singapore! I see that as a rich area of opportunity to tackle.”Tan also shared STB’s outlook on Singapore’s tourism for the year ahead, and beyond.
The initiatives also include the opening of Sentosa Sensoryscape and Bird Paradise, and the year-round exclusive home-porting of a Disney cruise ship in Singapore. To support this and sustain the momentum of growth the tourism sector had seen in the past year, STB will prioritise initiatives aligned with its three “R”s.
In the next year, STB will “pivot towards wellness and family appeal” when “ideas of safety and connectivity will come to the fore”.STB also announced the launch of its joint S$10 million Singapore On-screen Fund with the Infocomm Media Development Authority , with the aim of inspiring travel to Singapore through TV series and films.
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