Chinese tourists spent about $12.4 billion a year before the pandemic. 9News
The tourism body is launching a localised version of the "" campaign, which was created for other countries when Australia reopened its borders in February last year.
"With Chinese travellers starting to return to Australia now is the right time to visit our number one tourism market and meet with our longstanding partners," Tourism Australia managing director Phillipa Harrison said.Before the pandemic there were 158 flights from China each week.Flights are currently running at 23 per cent capacity compared to February 2019, which Harrison is hoping to increase to 80 per cent by the end of the year.
"These meetings, and this initial campaign, will be crucial as we build up to the launch of a major campaign in China in the middle of the year."Tourism Australia hope China flights will rise form 23 per cent capacity to 80 per cent capacity by the end of the year .
Malaysia Latest News, Malaysia Headlines
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